Wonder why no one replies to your networking messages?

Ever wondered why your networking messages don't get answered?

It's likely because you're approaching it the wrong way. 

Like many job seekers or newcomers, you've probably heard that networking is crucial for job success.

You craft a message, send it off, and wait, only to be met with silence. 

This leaves you questioning what went wrong, and your confidence starts to wane.

The truth is, your approach might be off. 

This was exact message a new connection sent to me:

‘‘Hello Zainab,
I hope this message finds you well. I'm excited to connect with fellow professionals on LinkedIn and share a bit about myself. As a Certified PMP and Scrum Master, I bring a proven track record in project management and Agile methodologies to the table. My passion lies in delivering successful projects by optimizing processes and fostering collaborative, high-performing teams.
Having recently relocated to Canada, I'm eager to contribute my skills and expertise to an organization that values innovation and growth. Whether it's an opportunity to volunteer, work, or intern, I'm dedicated to adding value and learning in a new environment. If you have any insights, recommendations, or opportunities to explore, I'd greatly appreciate your guidance. Your expertise and network can make a world of difference as I embark on this exciting journey in a new country. Thank you for connecting, and I look forward to the possibility of collaborating and learning from professionals like yourself.
Best regards’’

The message above is well-intentioned.

As an immigrant myself, I have been in those shoes and I understand where the person is coming from.

But, sending messages like that to a complete stranger is ineffective.

You are not likely to get a positive response.

Here’s why:

• Lengthy and Indirect: The message is too long and meanders before getting to the point.

• Job-seeking Tone: It subtly pleads for job opportunities, which can be off-putting on first contact.

• Lack of Personalization: It feels generic, like it could have been sent to anyone, and lacks a personal touch.

• Giver vs. Taker Mentality: The message portrays a 'give me' attitude rather than offering value.

Instead, I recommend following a different approach:

People like to feel good about themselves and taking the time to add a personal touch to your outreach makes all the difference. Make it about the other person, instead of what you are looking for.

Step 1: Start with a Personal Connection

Begin your message by mentioning a specific detail or interest that shows you have taken the time to understand the recipient's profile or work.

Example

"Hello Zainab, I noticed your recent work on [specific project] and was really impressed by the innovative approach you took."

Step 2: Introduce Yourself Briefly

Quickly and concisely introduce yourself, focusing on how your skills or experiences relate to the recipient’s work or industry.

Example

"I’m a Certified PMP and Scrum Master with a passion for optimizing processes and enhancing team performance."

Step 3: Express Genuine Interest

Show genuine interest in the recipient’s work or industry without immediately asking for a job or favor.

Example

"I’m particularly interested in how you integrate Agile methodologies in project management and would love to learn more about your experiences."

Step 4: Offer Value or Insight

Offer something of value, like sharing an article or a piece of information that aligns with their interests or work.

Example

"I recently came across an article on [related topic] that I found insightful and thought you might too."

Step 5: Softly Mention Your Intent

Subtly mention your job search or career transition, but keep the focus on building a connection, not asking for a job directly.

Example

"As someone who’s navigating the job market in Canada, I’m always looking to learn from successful professionals like you."

Step 6: Close with a Call to Action

End with a soft call to action that invites a response without pressure, such as asking for advice or a virtual coffee chat.

Example

"If you have time, I’d love to hear about your journey and any advice you might have for a fellow professional integrating into the Canadian market."

The recipient of this message is more likely going to be willing to help you, compared to the previous message.

It’s the same intent but different messaging.

If you are relatively new to networking and don’t know what to say or how to initiate conversations, here are sample networking outreach messages:

Script 1: Collaboration Opportunity

"Hi (insert name) , I’ve been admiring your innovative work in [industry or project area] and especially enjoyed your recent article on [specific topic]. I’m exploring [a related project or initiative] and am curious about your perspective. Could you share a key factor or insight that has influenced your success in this area”

Script 2: Seeking Expert Opinion

"Hello (insert name), your expertise in [specific field or skill] is evident, and I value your contributions to [work, publication, or project]. I’m delving into [related topic or project] and would appreciate your take on [specific question or dilemma]. What’s one piece of advice you’d offer to someone exploring this aspect?"

Script 3: Discussing Industry Trends

"Dear (insert name), as a fellow professional in [your industry], I’ve found your insights on [industry trends or topics] enlightening. Regarding [specific trend or change], what’s one impact you think it will have on our industry in the near future?"

Script 4: Sharing Mutual Interests

"Hi (insert name) I noticed we both have an interest in [specific interest or hobby]. I recently engaged in [related activity or event] and found it [insightful, enjoyable, challenging]. Could you share a brief insight into how this interest has influenced your professional journey or decision-making?"

Script 5: Understanding Industry-Specific Skills

Hello (insert name), I’m impressed by your achievements in [specific industry or role]. For someone looking to excel in this field, what’s one skill or attribute you believe is essential for success?

Follow these steps to create messages that are concise, personalized, and value-oriented and you will significantly improve your chances of getting positive responses to your outreach on LinkedIn.

Whenever you’re ready, here are 2 ways I can help you:

1. If you need help with your resume and LinkedIn profile and want to convert your job applications to interviews, Sign up here.

2. Book a 1: 1 session with me to pick my brain on your resume, LinkedIn, interviewing, networking and walk away with a clear strategy and resources to fix a broken job search: Apply here for $249.

P.S: If you are still on the fence and unsure if I can help you, then read directly from Boulous - he had applied to 100+ jobs without interviews. He reached out to me and the rest is history.

I am always rooting for your success.

Until next time,

Zainab